CUB Pty Ltd (ABN 76 004 056 106), 58 Queens Bridge Street, Southbank VIC 3006.

Who can enter?

Only Australian residents who are aged 18 or over.

Who can't enter?
Directors, officers, management and employees (and their immediate families) of:

  1. the Promoter; and
  2. the agencies, companies or participating premises associated with this competition.

Competition Period
12.01am (AEST) on 10/06/2024 to 11.59pm (AEST) on 23/08/2024.

Where will the competition run?
The competition will run in participating independently owned liquor licenced outlets only (including purchases made online from those outlets) which are stocking specially marked products (Outlets) in Australia.


Qualifying Purchase

An specially marked carton of any of the following from an Outlet (subject to stocks remaining):

  • Victoria Bitter – 24pk bottles and 24pk cans.
  • Victoria Bitter – 30pk cans

Entry instructions
To enter, you must:

  1. make a Qualifying Purchase from an Outlet and collect your itemised purchase receipt;
  2. locate the unique code/s inside the Qualifying Purchase product; and
  3. during the Competition Period, visit the Website, locate the entry page and fill out and submit the online entry form, including by providing the unique code, selecting your preferred retailer (either Mitre 10 OR Home Hardware), and by providing all other requested information, to see which prize value (for your selected retailer) you have won.

There will be a total of up to 385,000 specially marked Victoria Bitter cartons available. Each Qualifying Purchase will include 1 unique code.

Entries received outside the Competition Period will not be valid. 

The Promoter is not responsible if your mobile device/desktop is not sufficiently capable for the purpose of submitting an entry.

How many winners will there be and how will they be chosen?
All valid entrants will win a prize, however the value of the prize they win ($10, $25 or $50) will be determined randomly. 

There are up to 385,000 prizes available. Prize values will be awarded randomly during the Competition Period via a computerised drawing system at iGo Direct Pty Ltd, 41 Stubbs Street, Kensington VIC 3031 (iGo Direct).

You will get a return online message acknowledging your entry and informing you of which prize value you have won, and how to claim the prize.

What can I win?
There are up to 385,000 prizes available, as follows: 


Number available

Value (ea)
Mitre 10 e-voucher or Home Hardware e-voucher354,200$10
Mitre 10 e-voucher or Home Hardware e-voucher23,100$25
Mitre 10 e-voucher or Home Hardware e-voucher7,700$50

The Mitre 10 e- vouchers are redeemable online at www.mitre10.com.au or at participating Mitre 10 stores in Australia and the Home Hardware e-vouchers are redeemable at participating Home Hardware stores in Australia and online at www.homehardware.com.au

There is a limit of one e-voucher per transaction and a limit of one e-voucher redeemable per person, per day. The e-vouchers must be used/redeemed on or before 23/11/2024. The e-vouchers cannot be used in conjunction with any other offer. There is no minimum spend to use the e-voucher. If transaction is under the e-voucher value, any remaining value will be lost.

Any ancillary costs associated with redeeming the e-voucher are not included. Redemption of the e-voucher is subject to the terms and conditions associated with the e-voucher located at https://metcashgiftcards.com.au/terms-conditions/.

Total prize pool
The total prize pool is up to $4,504,500.

How many times can I enter
You can enter once per day, up to 5 times in total during the Competition Period. Each entry must be submitted separately in accordance with these Terms and Conditions.

There is a maximum of one entry per unique code/Qualifying Purchase.

How and when will the winner/s be informed?
Winners will upon verification be notified in writing by email, within two days of determination and will have their prize sent via email at the time of notification to the email address included in entrant's original entry. Allow up to 3 business days for validation. 

There will be no unclaimed prizes as prizes will be automatically awarded to winners via email to the email address as specified in their entry (subject to any verification required by the Promoter, in its absolute discretion). It is your responsibility to ensure that you enter your email address correctly. If you fail to enter your email address correctly, the prize will be forfeited. 

If any prize remains un-won at the end of this promotion that information will be published on the Website on 23/09/2024 .

Proof of purchase
You must keep the following as proof of purchase for all claims:

  • original purchase receipts

If you don't produce the above proof of purchase for all entries when asked the Promoter may disqualify all of your entries and you will lose any right to a prize.

Proof of purchase must be identical to that provided by you with your entry.

Your purchase receipt must clearly identify where the Qualifying Purchase was made, theproduct/s purchased (which must be/comprise a Qualifying Purchase) and the date of purchase (which must be during the Competition Period before you submitted your entry).

If, in the Promoter's opinion, you have shared any proof of purchase with another person, your entries will be invalid and you will lose any right to a prize.

Collection and use of your personal information
If you are a winner, you must take part in all publicity, photography and other promotional activity as the Promoter requires, without any compensation. You consent to the Promoter using your name and image in any promotional or advertising activity. 

The Promoter may collect your personal information directly or through its agents or contractors. The Promoter will use your personal information to conduct and manage the competition. The Promoter may disclose your personal information to its related companies, agents and contractors to assist in conducting this competition, communicating with you or storing data. This may include disclosures to organisations outside Australia including in places such as the Philippines, New Zealand, the UK and the Netherlands. 

By entering, you consent to the Promoter keeping your personal information on its database to use for future marketing purposes, including contacting you by electronic messaging provided that where required by the Spam Act 2003 (Cth), the Promoter includes a functional unsubscribe facility in each direct marketing communication it sends you that you may use to opt-out of any further such communications and provided that the functional unsubscribe facility complies with the Spam Regulations 2021 (Cth). By entering, you consent to receive email or SMS messages from the Promoter without any functional unsubscribe facility if they relate primarily to the conduct of this competition. 

The Promoter’s Privacy Policy (see https://asahi.com.au/privacy) includes information about:

  1. how to seek access to the personal information the Promoter holds about you and seek correction of the information; and
  2. (b) how to complain about a privacy breach and how the Promoter will deal with such a complaint.

Responsible drinking
Enjoy alcohol responsibly. Consider the safe drinking levels recommended in the National Health and Medical Research Council Australian Guidelines to Reduce Health Risks from Drinking Alcohol – see: https://www.nhmrc.gov.au/health-advice/alcohol. See also the NSW Standard Drink and Preventing Intoxication Guidelines at https://www.liquorandgaming.nsw.gov.au/working-in-the-industry/serving-alcohol-responsibly/standard-drink-guidelines-and-preventing-intoxication. Where relevant, your participation in this competition may be subject to the liquor serving policy of businesses conducting the competition and/or providing the prize.

All advertising material for this competition will include a message regarding responsible consumption of alcohol.

Permit numbers
Authorised under:

ACT Permit No. TP 24/00070

SA Licence No. T24/68

NSW Authority No. TP/00044

  1. These Terms and Conditions incorporate and must be read together with the details outlined in the table above. Information about gifts and how to claim forms part of these Terms and Conditions. By claiming, you accept these Terms and Conditions.


  1. Your claim must be received during the Promotion Period and will be deemed to be received only when received by the Promoter. Unique codes from any other promotion cannot be used for this promotion, and are void if copied, forged, stolen or interfered with. If you return a Qualifying Purchase your claim may be deemed invalid at the Promoter's discretion (unless the product is defective). You will receive a return message confirming your claim. The Promoter is not liable for any problems with communications networks. You are responsible for your own costs associated with claiming. If you claim using automatically generated claims or multiple phone numbers/email addresses/addresses/aliases, you may be disqualified.


  1. Prizes and all elements of prizes must be taken as specified, as and when offered and cannot be altered or changed in any way by you or will be forfeited, and if forfeited, the Promoter will not be liable. If you forfeit the prize or any element of the prize for whatever reason, you will not be given cash or any alternative prize as a substitute. Prize/s are subject to any additional terms and conditions imposed by the relevant supplier or the Promoter, including validity periods.
  2. The Promoter is not responsible for any dispute between you and any person with whom you choose to, or choose not to, share the prize.


  1. Any material failure by you to comply with the conditions imposed by the prize supplier(s) may result in the prize being cancelled or withdrawn without liability for the Promoter or the prize supplier(s).
  2. If you or your entry are deemed by the Promoter to breach these Terms and Conditions materially including if the prize is on set dates and you are unable to take the prize on the relevant date/s, your entry (or at the Promoter's discretion, all of your entries) may be discarded. The Promoter may, at any time, require you to produce documentation to establish to the Promoter's reasonable satisfaction the validity of your entries (including documentation establishing your identity, age, place of residence and place of employment). Failure by the Promoter to enforce any of its rights at any stage does not waive those rights.
  3. You must not:

    1. tamper with the entry process (including but not limited to manipulating the system via bots, script use, or any other means to circumvent the entry process);
    2. engage in any conduct that may jeopardise the fair and proper conduct of the competition;
    3. act in a disruptive, annoying, threatening, abusive or harassing manner;
    4. do anything that may diminish the good name or reputation of the Promoter or any of its related entities or of the agencies or companies associated with this competition;
    5. breach any law; or
    6. behave in a way that is otherwise inappropriate.
  4. The Promoter is not liable for entries, prize claims or correspondence that are misplaced, misdirected, delayed, lost, incomplete, illegible or incorrectly submitted for reasons outside the Promoter's reasonable control.
  5. If any dispute arises between you and the Promoter concerning the conduct of this promotion or claiming a prize, the Promoter will take reasonable steps to consider your point of view, taking into account any facts or evidence you put forward, and to respond to it fairly within a reasonable time. In all other respects, the Promoter’s decision in connection with all aspects of this competition is final.
  6. Prizes cannot be transferred or exchanged nor redeemed for cash. Without limiting any other term of these Terms and Conditions, all prizes (and elements of prizes) must be taken as and when specified, or will be forfeited with no replacement. The prize values are correct as at the date of preparing these Terms and Conditions and include any applicable GST. The Promoter is not responsible for any change in prize value. You agree that if a prize (or element of a prize) is unavailable for any reason the Promoter may provide another item of equal or higher value, subject to any necessary approval by the state/territory gaming authorities. 
  7. Printing and other quality control errors outside the Promoter's control will not invalidate an otherwise valid prize claim. Every instant win prize claim in excess of the advertised prize pool will be honoured, unless the claim is rejected due to fraud or ineligibility under these Terms and Conditions. 
  8. If this competition cannot run as planned for any reason beyond the Promoter's control, for example due to software, hardware or communications issues, unauthorised intervention, tampering, fraud or technical failure, government directives, pandemic, public health orders and the like, the Promoter may end, change, suspend or cancel the competition or disqualify affected entries/entrants, subject to any necessary approval by the state/territory gaming authorities. 
  9. The Promoter is not responsible for any tax implications arising from you winning a prize. You should seek independent financial advice. If for GST purposes this competition results in any supply being made for non-monetary consideration, you must follow the Australian Taxation Office's stated view that where the parties are at arm's length, goods and services exchanged are of equal GST inclusive market values.


  1. You may have consumer rights under statute including under the Competition and Consumer Act 2010 (Cth), which may be relevant to any issue or problem you encounter in relation to this competition and cannot be excluded or restricted. Nothing in these Terms and Conditions excludes or restricts those rights. See www.accc.gov.au for more information about those rights.
  2. Subject to the previous paragraph, the Promoter and the agencies and companies associated with this competition are not liable (including in negligence) for any loss (including indirect, special or consequential loss or loss of profits), expense, damage, personal injury (including allergies, skin conditions or other reactions, as relevant), illness or death suffered in connection with this competition or any prize, except for any liability which under statute cannot be excluded (in which case that liability is limited to the greatest extent allowed by law).
  3. Without limiting the previous paragraphs, the Promoter and the agencies and companies associated with this competition are not liable for any loss of, damage to or delay in delivery of prize/s, or for any damage that occurs to displayed prize/s (where relevant) due to circumstances beyond the Promoter's reasonable control. Unless otherwise specified, prize/s will only be delivered to addresses in Australia.
  4. This competition is in no way sponsored, endorsed or administered by, or associated with any social media platform, including Facebook, Instagram and Twitter. You provide your information to the Promoter and not to any social media platform. You completely release any relevant social media platforms from any and all liability.